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About us

Enhance Your Taste

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Discover New Flavors

Write one or two paragraphs describing your bread products or services. To be successful your content needs to be useful to your readers.

Start with the customer – find out what they want and give it to them.

Learn more

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Meet our team

Dedicated professionals driving our success

Tony Fred

Chief Executive Officer

Founder and chief visionary, Tony is the driving force behind the company. He loves to keep his hands busy by participating in the development of new bread recipes, marketing, and customer experience strategies.

Mich Stark

Chief Baking Officer

Mich loves taking on challenges. With his multi-year experience as Commercial Director in the bakery industry, Mich has helped the company to rise to the top of the market. Mich is among the best minds in artisan bread.

Aline Turner

Chief Recipe Officer

Aline is one of the iconic people in life who can say they love what they do. She mentors 100+ in-house bakers and looks after the community of thousands of bread enthusiasts.

Iris Joe

Chief Financial Officer

Iris, with her international experience, helps us easily understand the market trends and improves our offerings. She is determined to drive success and delivers her professional acumen to elevate our bakery to the next level.